Skilled media and marketing creative content provider, project/personnel director, and manager with extensive experience in a wide array of media fields: interactive projects, internet applications, print, animation, film and video. Graphic artist/animator, designer, copywriter, and creative problem solver. Dynamic client facilitator, who gets projects done on time and on budget. A solid team player.

• I understand the big picture scope of projects and
  am able to communicate skillfully with both clients
  and creative personnel, including staff, freelancers
  and contractors.
• I have top-level professional experience in a broad spectrum of media disciplines; and the ability to work effectively with artists, designers, copywriters, programmers and other technical resources.
• I have expertise in planning, organizing, and effectively presenting ideas, concepts, and projects to individuals and groups.
• I have extensive experience with trade shows, including booth design, signage design, construction and set-up/tear down supervision, sales personnel management, booth demonstrator supervision, and services contracting.
• I have an advanced level of computer skills in both the PC and Mac environments with professional experience in design/art/animation, business, music, and other software applications: Photoshop, Quark Xpress, Illustrator, Dreamworks, PageMaker, PowerPoint, MS Word, Excel, etc.
  Return to top of page.

Creative Management: Creative direction/ management in a variety of settings, including senior management of Design, Art Production, and Copywriting departments. Experience includes interviewing, hiring, training, supervising and providing on-going creative feedback. Works well under pressure with a variety of people.

Client Management: I am experienced and skilled
with hundreds of client contacts, including spearheading marketing strategies and co-op advertising for over
100 manufacturers of computer music products.
Project management for Fortune 500 companies,
financial institutions and educational facilities.

Internet Applications: I provide structure design,
art direction/ production, copywriting, testing, and management for web sites; most recently for www.thinkware.com — a large, database-driven,
computer music e-commerce site.

Interactive Media: I provide design, creative direction, storyboards, copy and art/animation production for a wide variety of interactive, computer-hosted marketing solutions: commercial presentations, product introductions, application development, entertainment, etc.

Publications: Design, art, copy, photography and project management for biannual catalogs with 25,000 national distribution. Package design. I write copy for press releases, special announcements, weekly newsletter,
and other marketing collateral projects. Printer supervision and press checks.

Other Media: I create art, storyboards, animation, and production supervision for a variety of film and video projects, including award-winning commercials, movies, and industrials. An accomplished musician and composer.
Return to top of page.

Byfield Creative Services, San Francisco, CA (2001)
Creative Content Provider / Manager
Creative content and project/personnel management for a broad range of media projects, including Web Sites, Computer Graphics, and Print. Services include design, graphics, structure/content design, copy and research. Additionally, I teach computer learning courses in PC applications (MS Word, PowerPoint, Internet, etc.) for Gateway Computers.

ThinKware, San Francisco, CA (1997 -2001)
Marketing Manager / Creative Director
I directed all aspects of marketing campaigns for ThinKware, North America’s leading distributor of computer music hardware and software products – a division of Roland Corporation. Duties included: design/production of biannual catalogs, collateral materials, and PowerPoint presentations; creation and distribution of press releases, newsletter and related materials; management of co-op advertising programs with over 100 manufacturers; creation of print ads and packaging for various manufacturers; web-site design, testing, and management; and trade show management and design.

ACI, Sausalito, CA (1992 -1996)
Creative Director / Designer / Artist / Animator
I provided creative management, design, storyboards, art/animation production, and interface design for a wide variety of interactive, multi-media marketing solutions and projects, including computer-based information presentations, product introductions, and application development. Hired, trained and supervised creative/production staff and contractors: designers, artists, copywriters, project managers. Clients included Fortune 1000 corporations, financial institutions, and universities: TIAA-CREF, Chase Manhattan Bank, Merck & Co., The Wharton School, etc.

The SoftAd Group, Mill Valley, CA (1988-1992)
Creative Director
I managed creative development for pioneering high-tech multimedia firm. Oversaw design and development of projects, R&D, project budgets and programming issues. Provided senior management for Design, Art Production, and Copywriting departments with up to 30 staff at a time. Contacted and managed contract/freelance personnel. Clients included Fortune 500 companies: IBM, AmEX, DEC, Ford, BMW, Cadillac, etc.
Art Department Manager / Production Artist
I oversaw creation of computer art and design and prepared projects for Programming Department. Maintained budget controls and held bottom line responsibility. Provided computer art and animation. Improved department efficiency by 100% in first year.

Byfield Animation, San Francisco, CA (1976-1988)
Director / Animator / Designer / Producer
I designed, animated and produced a variety of projects for television broadcast and feature films. Clients included: KPIX-TV News, Hewlett-Packard, Cable Health Network, Apple Computer, Inc., Oakland A’s Baseball, AAA Safety Foundation, “Nightmare on Elm Street II”, etc.

Director of Animation
Cascom Pacific, Mill Valley, CA (1983)
Telesound, San Francisco, CA (1980-1982)
Mill Valley Animation Company, Mill Valley, CA (1980)
Return to top of page.

B.A. English Literature/Creative Writing (cum laude)
San Francisco State University, 1971
Return to top of page.