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Press releases are always an important part of any marketing and sales effort.

At ThinKware, I was responsible for the writing and content of all press releases, as well as overseeing their placement and distribution in various trade magazines.

In these two examples you will find an article about ThinKware's 10th Anniversary and an announcement about a new product release. These saw publication in The Music & Sound Retailer and in The Music Trades Magazine.


ThinKware Celebrates 10th

San Francisco, March 1, 1998: ThinKware, the leading distributor of computer music and audio products, will celebrate its 10th anniversary this year.

"When we began the company in 1988, there weren't any distributors offering the kind of product knowledge and support that we felt the industry needed to meet the demands of the computer music retailer," said Ray Bachand, president of ThinKware. "We have assembled a team of salespeople, marketing specialists, and distribution professionals who know the music industry from every angle. This translates into a comprehensive service program that guarantees our dealers can rely on us for the best information about the latest products on the market.

"To our suppliers, we offer a complete marketing and service program that supports their product sales. We are proud of our decade in music distribution; it provides ThinKware customers and suppliers with a range of experience that is unmatched in the industry."

With programs which include the Educational Reseller Services (specifically channeled to the school and institutional market) and a Web page in development which will feature detailed interactive product information, ThinKware has made an on-going commitment to maintain its leadership position. The company distributes producst from most of the leading computer music manufacturers in the industry, as well as from innovative new entrants.

ThinKware offers customers product expertise, channel marketing programs, inventory management support, and a high level of customer service. ThinKware is located in San Francisco, CA.


The Innovative ROLAND ED
U-8 USB Digital Studio - NOW IN STOCK!

San Francisco, April 10, 2000: ThinKware, North America's leading distributor of Computer Music, Audio and Video products, announces ,on behalf of Edirol International, the new Roland ED U-8 USB Digital Studio. The U-8 is a high-quality, easy-to-use USB Audio and MIDI Interface with built-in digital effects, dedicated guitar and vocal inputs, and featuring the exclusive U-8 mixing panel and FX software. With just one USB cable for plug-and-play installation, the U-8 simplifies multi-track recording for any musician with a PC.

The U-8 hardware features handy sliders, dials and transport buttons that can be used to control recording and mixing operations without the need for a mouse or keyboard. The user-friendly graphical interface and the "EZ Recording" function guide the user through each step of the composing, recording and mixing processes. Dedicated input jacks for microphone and guitar provide direct connection to the unit, while a line input provides for external audio sources. MIDI In/Out ports provide 16 Channels of MIDI. The exclusive "U-8 Effects Controller" harnesses innovative DSP technology, developed by Roland ED, enabling the user to create sound effects for any application and to listen to the sound effects in real time while recording. Optical In/Out enables digital recording with no signal loss.

The U-8 comes with a choice of different software packages that provide users with their favorite environment for recording and editing. Programs from Steinberg and Cakewalk are being specially customized for use with the U-8.

"This exciting new MIDI and Audio Interface offers computer based musicians a complete recording solution," says Doug Smith, President of ThinKware. The combination of innovative hardware and customized software provides customers with new tools to quickly realize their musical creations."

The U-8 is designed and built by Roland ED Corporation Japan, who are dedicated to the development of Desk Top music, audio and video production equipment. Dealers in the U.S. can call ThinKware in San Francisco at 1-800-369-6191. In Canada, dealers can call ThinKware Canada in Quebec City, Canada at 1-888-284-4659.