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Here are two examples of marketing/promotion pieces which I created for ThinKware's catalogs and marketing materials.


DTMP - Desk Top Media Production

DTMP (de te em pe) n. 1. Desk Top Media Production. The most advanced system of integrated hardware and software components for creating and producing the highest level of media projects on a Personal Computer system.

No matter how you define it...
Desk Top Media Production - DTMP - is an ever-expanding world of creative possibilities and the fastest growing segment of the industry.

Combining the best of computer technology and an exciting array of innovative music/audio/video software applications and hardware devices, DTMP offers total solutions for every creative outlet. And it's a lot of fun besides!

ThinKware provides dealers everywhere with the product knowledge and selection to meet all your customers' DTMP needs. Your ThinKware Account Executive will steer you to the exciting computer music, audio and video DTMP product combinations that will keep your business on the cutting edge of this profitable market.

Hardware…
Innovative and reliable hardware devices provide a solid foundation for any media system. Your music and video productions will only sound and look as good as the hardware you play them on. And ThinKware offers the latest and best hardware products available anywhere. This is the sound and picture your customers want.

From USB and MIDI controllers and interfaces, to Digital Audio systems and peripherals, to Tone Modules, Speakers, MP3 players, and Video…you name it - ThinKware has it.

Software…
Today's DTMP market offers an astonishing array of great software solutions from Educational and Training to Notation to Audio to Software Synthesis and much, much more.

Your customers can create, compose, playback, edit and print any musical idea, from simple to complex, even with no musical experience. They can even edit, master and burn their own CDs. A complete music and recording studio right on their desk top. And this is just the beginning.

With an unmatched selection of proven software products, ThinKware carries software solutions for every budget, for every level of experience, and for every one of your customers.

Who…
Today's customers are faced with a variety of choices. Every new piece of hardware or software has merit. Your customers look to you to help them sort out and pick products that will best match their needs.

Your ThinKware Account Executive has the knowledge and experience to help resellers guide customers' choices. Our Product Evaluation team seeks out the best products available and tests them to make
sure they are right for your customers. Then we can recommend complementary hardware/software solutions that ensure your
customers' satisfaction.

What…
DTMP products are specifically designed to provide an expanding creative environment. Each hardware device has been tested to see how it will enhance the sound, functionality and creativity of available software. Each piece of software is, in turn, maximized to enhance the features of available hardware devices. A complementary synergy is realized that opens up a whole new world of creative possibilities.

This means that for every piece of hardware or software your customers purchase, they will likely purchase several more pieces as they expand their creative horizons. And each of those customers will tell a friend, who will tell a friend, who will tell… Well, you get the picture. When you sell your customers on DTMP you sell them on a life-long creative adventure which will bring them back to your business again and again.

Where…
Whatever your connection to today's media - Computer Store, Music Store, Media Outlet, Educational Retailer, VAR - your customers come to you to help them realize their creative dreams and production projects.

At ThinKware, we are committed to helping your business grow by meeting your customers' needs and by helping you choose the best mix of products to expand your market.

When your customers know that they can come to you with their tough questions, when they know that you have the right answers and the best products, you gain both their respect and their business.

Let us help you create product combinations that will keep the customers looking to you for the solutions to their DTMP needs.

How…
Dealers who are supported by ThinKware have the solutions.

You have in your hands our Spring 2001 Product Solutions Guide, the most important DTMP catalog available. Look over our wide product selection. Use our one-of-a-kind
Product Search Guide to find the hardware and software solutions you need. Then, call us to order the DTMP products your customers are looking for. Enroll in our unique DealerNet - www.thinkware.com - where you can get a wide variety of dealer only services, including on-line ordering and product information. No matter how you define it, ThinKware DTMP will help your business grow.

For over a decade, ThinKware has led the industry in our commitment to our Dealers. We were the first wholesale distribution company to recognize the growing importance of Desk Top Media Production. And we lead the way in opening up these product lines to dealers everywhere. No matter how you define it, ThinKware DTMP will give your business the competitive edge in the growing Desk Top Media market.

 


ThinKware is at the Head of the Class
in Educational Products Distribution

At ThinKware, we recognize the special needs of dealers that sell into the education marketplace. Our reps are experts in the field of music technology, and are focused on providing you the service & support you need. With our full line of the best products available to the market, and with our unparalleled knowledge service and support, we are dedicated to helping dealers meet and surpass their sales goals. As part of this commitment to service, we are now introducing our new Educational Reseller Services, with the needs of the educational market reseller in mind. We have the catalogs, price points, and configurations that will help you succeed in your targeted market. When it comes to supporting you in the educational arena, ThinKware is dedicated to helping you make the grade!

A Range of Educational Packages:
We offer special programs and pricing including:

  • Lab Packs
  • Site Licenses
  • Teacher and Student Editions

Contact us for details.

A Reputation for Product Knowledge & Expertise:
ThinKware has been at the head of the class in computer music distribution for 10 years. We have maintained that position by knowing the needs of the reseller, knowing the products, and knowing how to meet the demands of both dealers and vendors.

Our innovative new Educational Reseller Services is specially designed to help you win the bid and ultimately make the sale.

Unparalleled Service:
Our commitment to service is unsurpassed:

  • Quick delivery from multiple warehouses
  • Excellent fill rates
  • Efficient customer service
  • Channel marketing programs
  • Stock balancing
  • Competitive pricing

We're here to serve your needs.

A Commitment to Support:
Our toll free line is manned by our expert sales reps from 8AM to 6PM Pacific Time. Call to get the information and latest news you need, quickly and efficiently. We can help you close sales. 800-369-6191

Notation/Transcription Software…
For every level of experience, scoring packages appeal to the music student on a budget while having enough powerful features to satisfy them as they score a serious thesis film or write a student opera. These programs allow users to realize their compositions for traditional instruments, archive their music in a format recognizable to musicians around the world, and learn a great deal about notation in the process. Related to notation programs are transcription programs. This software can convert either scanned sheet music or real audio performance into MIDI files that can share with notation, sequencing, and other programs. Many of these products also support MIDI playback, sequencing and other features useful to teachers and students.

MIDI/Audio Sequencers…
Just as MIDI sequencers introduced support for digital audio features, they are now incorporating increasing support for scoring and printing. Their ability to edit, arrange, and combine both MIDI and Audio tracks has improved significantly in the last few years. The editing features have become more sophisticated to the point where the lines between MIDI, Audio, and Notation have begun to blur. All of these features are a great help to both the student, learning composition or a particular instrument, and the band director or music instructor, wanting to demonstrate a musical point with a full electronic ensemble.

Stereo Editing & Multitrack Recording…
The ability to manipulate, combine, and create digital audio directly on your PC has changed the way we do music forever. CD-quality recordings can be made that approach the quality that the professionals have gotten for years in expensive studios. With this software, students can learn about special effects like reverb, etc., and discover what happens to sounds when they are layered in two or more tracks together. Digital editing programs come into their own when combined with a high quality digital sound card and a CD-R recorder, letting the student stay digital all the way to the finished product.

Ear Training/Learn to Play/Children/Family…
For younger students to the more experienced musicians wanting to keep up their listening "chops", ThinKware has the product to fill the need. We have software that introduces children to basic musical ideas, as well as challenging titles which help keep a serious student's (or teacher's) ear in great shape. We don't forget the adult who wishes to start learning an instrument for the first time, either. These programs allow students to learn at their own speed, concentrate on what they like or need, and build a strong interest in music that can stay with them for a lifetime.

Sound Cards: Audio Only & Multimedia…
Allow the student to have access to sounds right in their PC. Sound cards range in price and quality from basic "learn-the-ropes" or game-oriented cards to high quality professional cards with multiple channels of pure digital inputs and outputs. Cards of any sound quality can also come with synthesizer chips right on the card, enabling them to play MIDI music. Cards with digital audio and built-in synthesizer sounds work well in combination with MIDI/Audio sequencers; and the high quality audio cards are a great tool to use with Stereo Editing & Multitrack Recording software. A good sound card can help students with music homework, add exciting sound possibilities to computer games, and provide synthesized sounds for their weekend garage band - all from right inside their computer.

Keyboards & Other Music Hardware…
Keyboards are the undisputed basic educational instruments. Many college-level music schools require students to take piano/keyboard, because the piano is the best instrument for understanding traditional music theory. With a portable electronic keyboard, music students can practice whenever and wherever they wish by using headphones, can try out a new sequence with their sequencing program, and can enter the parts for their new composition by playing them from the keyboard. Built-in MIDI connections open up the world of electronic music to the student who might not otherwise have access to sequencing, notation programs, etc.

Plug-Ins…
These helpful tools are based on an architecture that allows them to be "plugged-in" within the environment of another application. Some of them can also function as stand-alone applications. The most common plug-ins are signal processing tools such as reverb, EQ, delay, noise reduction, etc. Any student hoping to become a sound engineer will need to have a solid working knowledge of these tools, and any other student making an audio recording will need them to get a great sounding result.